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NEWS | 07.26.2022

Everywhere a sign

Signage is a fundamental element in branding living communities. Whether a neighborhood, master planned community, or a multifamily complex, the entrance sign announces the name and helps set the stage for what lies ahead.  At the basic level, entrance signage provides the wayfinding to direct people into a development. It might be a simple singular sign or an elaborate gateway feature and is located at the defined border of the community. The signage design, materials, fonts/colors, and extra features like landscaping or water elements, visually communicate the community brand. Entrance signage is just one component of placemaking.  Other benefits of custom entrance signage include:
  • Improved safety – clear and well-lit signage can lower the risk of vehicular collisions
  • Increased property value – homes tend to sell more quickly and for higher prices in neighborhoods with signage vs. those without
  • Clearly defined borders – residents and visitors see the distinction between adjacent neighborhoods
  • Greater community pride – well-kept, attractive entrance signage can signal an engaged community
PRISM works with developers, landscape architects, and homebuilders to envision entrance signage options for various development types.
Carrie Stallwitz
Written By
Carrie Stallwitz
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